DoneGood Marketplace
Front-End Developer
During my time working with the DoneGood team I contributed to enhancing the UI and UX for the DoneGood Marketplace, an e-commerce platform focused on sustainable and ethical products. Using Shopify, Shopify CLI, Liquid, HTML, and CSS, I worked directly on the site's theme to implement design improvements, optimize user flows, and ensure a responsive, accessible shopping experience. My work included customizing Shopify templates, refining navigation and making targeted performance optimizations to improve load times and user engagement. I collaborated closely with the DoneGood team to align the frontend experience with brand and usability goals.
Key Contributions:
- Redesigned and enhanced the Marketplace navigation and header, improving site structure, user accessibility, and mobile responsiveness.
- Implemented custom breadcrumb placement on product and search pages, enhancing navigation clarity and SEO performance.
- Analyzed user behavior through heatmaps and session recordings to drive UI/UX enhancements and optimize user flows.
Tech Stack:
- Frontend: Liquid, HTML, CSS
- Backend: Shopify, Shopify CLI
- Internal Tools: MIDA Heatmap
